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Patterns improve the market to stabilize

August 27 this year, the National Development and Reform Commission issued “on the work to increase efforts to ensure that the goal of achieving energy and emission reduction targets 2013 notice”, Development and Reform Commission, Ministry of Finance and the Ministry of Housing and Urban jointly responsible for promoting the implementation of green lighting projects, the implementation of semiconductor lighting (LED) Industrial planning, continue to implement energy-saving products Huimin project to promote efficient lighting products 130 million only. August, 2013 financial subsidies to promote efficient lighting products (energy-saving lamps) tender work started. August 15, Shenzhen Mayor Xu Qin presided over the executive meeting of the municipal government to consider and in principle through the “public institutions in Shenzhen City,” second five “energy-saving three-year action program (2013-2015)”. August 11, the State Council issued a “on accelerating the development of energy-saving environmental protection industry views”, the views of the future LED and other energy-saving products, the market outlook pointed out the road, the enterprise product sales is essential. The introduction of the New Deal, LED lighting industry is undoubtedly the front of a bright light. Perhaps 2013-2018 will be LED flat lamp lighting gold five years. So companies must seize the opportunity to open up the domestic market innovation.

According to industry reports show that this year’s LED flat panel industry compared with the past is still a big change, the most obvious is the reshuffle of the industry, a number of LED business failures, including the annual turnover of 100 million yuan of listed companies , On the current development situation, China’s lighting industry in this industry is facing a significant change in the critical period. The following simple explanation of the changes in the pattern of lighting industry.

First, the market demand for LED flat lamp gave birth to a large number of enterprises rise. In the early development of LED flat lights, lighting companies less investment, quick and so on to make more private capital into the industry, short-term to attract a lot of money, the development of the law from the industry, it is easy to suffer the market out.

Second, the market competition led to the integration. The increase in the number of enterprises to the market space gradually saturated in the fierce competition in the market enterprises in order to maintain the competitive advantage of the market to expand the scale of production in order to win the price is commonly used means to integrate the industry to become an important way of market development.

Third, the terminal needs to change. LED lighting products frequently appear poor reports, so that more consumers gradually pay attention to the needs of brand products, so that the market for LED lighting products have a fundamental change in awareness, and promote the integration of upstream and downstream lighting products.

Marketing new model innovation

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In Xiaoyan LED China Kyushu City held LED lighting industry exchange meeting, the Guangdong Provincial Lighting Association Deputy Secretary-General, Guangdong Guangya Lighting Research Institute Director Liu Jun, to the meeting of more than 40 LED flat light lighting business owners suggested, Take “exhibition trade + traditional channels + e-commerce” three-pronged marketing model to develop new domestic market.

This year, by the international and domestic economic situation, the domestic LED industry there is a more obvious overcapacity, Zhongshan, many LED lighting companies are also in business difficulties. In the face of the current difficulties in the LED lighting industry, LED lighting business how to break through the bottleneck of industry development? Liu Jun believes that enterprises in addition to improving the supply chain system, speed up product development, reduce production costs, improve the degree of mechanization, and marketing professionals , High-quality and other means to effectively enhance the core competitiveness of enterprises, but also innovative marketing model, the exhibition trade, e-commerce and traditional sales channels together.

“In recent years, the domestic LED exhibition trade, such as mushrooming, Zhongshan Xiaoyan LED Kyushu City, Guangzhou Guanggu Gucheng, Shenzhen, South China City, Chengdu, China Plastic International, these LED exhibition products show, experience, trade, procurement , Regional distribution, branch offices or offices or headquarters, after – sales service and technical hosting center, warehousing logistics, technology research and development incubation and other functions in one, the development of LED flat panel lighting industry will play an incredible role in promoting.

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