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Zaozhuang is a prefecture-level city in southern Shandong Province. East by Linyi, Xikao Weishan, south of Xuzhou, north of Zoucheng. As of February 2016, Zaozhuang a total area of ​​4563 square kilometers, the resident population of 3.94 million, jurisdiction Xucheng District, City Center, Yi City, Shanting District, Taierzhuang District, Tengzhou City.

Zaozhuang is a famous coal-mining city, one of China’s 76 four-tier cities. 2009 to become the only support of the State Council policy to support the transformation of the eastern region of the pilot cities in 2013, the State Council has been listed as key cities in China’s transformation of old industrial cities.

We met in Zaozhuang all the friends told us, Zaozhuang lighting business is scattered. As for how many Zaozhuang lighting business, said a dozen, there are dozens of said, almost no one can give accurate figures. But since the green energy operators in Zaozhuang Li Ming will have more than 100 customers, then Zaozhuang how the dealer will not be less than 100, right?

City Roadside shop a lot

Zaozhuang green to lighting operations center, located in the city of Junshan East Road, General Manager Li Ming will store 100 or so. Mainly by channel depth, with more than 100 distribution outlets.

Zaozhuang Samsung lighting, also Junshan East Road, Main Philips, Shanghai Yaming, Nipu home lighting, to project-based, but the home lighting brand Naipu also bought well. Other ancillary products are crown Ya, Ming up, children, such as Po lamps and other products. Li Zixing, general manager of the view that now Zaozhuang market, no brand of shops, open up will be more and more tired.

Samsung shop area of ​​about 200 square meters, a single Philips brand each year there are about 200 million sales tasks, resistance to the general can sell hundreds of thousands.

Samsung’s first floor, the store full of Dangdang products, switches and sockets, wires, as business, engineering lighting, home lighting, bulb, lamp and other readily available.

We went to the second floor, see Chinese-style lights, European lights, flat low-voltage lights, crystal lamps, etc., also dazzling.

Lee told the total, electricity providers have some impact on them, but not large.

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

Junshan Road, there is a large lighting store is a luxury lighting, operating a Chint switch and all kinds of lighting, the boss Lu Chengyi is Wenzhou.

Zaozhuang Foshan lighting boss Zhou Feng, mainly in engineering lighting, switch socket accounted for a large share.

Bosen building materials city Zaozhuang relatively high-end home building materials city, a total of five. The first floor is only one, the name is “Canaan lighting”, mainly engaged in three male Aurora home lighting, Qi Hao, Minghao lanterns and other brands. Boss Jinchuan couple is also Wenzhou, store about 300 square meters.

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

Bosen 5, there are four, namely Ai Deng, Huayi, NVC, the sun, the shops are about 300 square meters.

Ai Teng US companies operating at the same time the United States and other brands, products, including home, business and lanterns. Store official told reporters, Zaozhuang is still flat-panel light to sell, crystal lamps can take part.

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

Lunan decorative city about 5,6, NVC, Philips, stars (billion light), grand lighting, jazz name Hao, 10000 lights are in this market. The entire market to building materials, business is endless. NVC, Philips business is better, ten thousand lights support does not go, simply do not want to sell the lights. It is worth noting that the proportion of panel lights in the integrated ceiling looks larger and larger, and a lot into the decorative materials market.

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

Caramel Decoration Wholesale City also has five or six, Haomei lighting, DTL, Guanhua, three liters and other businesses are located in this market. One of the most noteworthy is the Haomei lighting. Located in the market by the roadside, not only Op Opus Zaozhuang operations center, and a business, St. Jiali Bai, Wood Emperor Gordon are here to have a good image display.

I deliberately looked to the second floor, the crystal lamp, Chinese lights, low-voltage flat-panel light partition clear, refined products. The boss can be seen operating skill is not shallow. I deliberately inquired, the original boss is the famous Ye Zhiyong. Ye Zhiyong, Ye Zhizhan two brothers in Wenzhou, Zaozhuang agent in the Op and NVC two brands and a large number of lanterns brand.

No wonder the store display skill so exquisite!

Last time, our world lighting media platform to push the big era of the project team in the city and Ye Zhicheng Xuecheng have had exchanges, and I also decorated in the city of Luonan and Ye Zhiyong Leishi Zhiyong not meet!

This is really God.

We exchanged a shallow 20 minutes, and posed for pictures. I think the next time we should communicate more deeply.

Huayi dealers in Berson operating 5,6 years, and have a good foundation. Huayi launched this year with a very preferential program, about a suite of lights with a cost of 2300 yuan, high-end and save money, very eye-catching.

NVC is still hanging lights, appears to be just moved in soon.

With the new fashion lighting Xingyou Wei in the past has been operating bright, due to various reasons interrupted. The exchange with us, he had once again with the bright and elegant depth of cooperation will.

This is also considered a windfall, right?

For several days, we are braving the high temperature running around 40 degrees in the streets of Zaozhuang. When people ask us tired, we only answer two words: “not tired.” When a person or a team is not faith, even if lying in bed, you will call tired every day bored; when a person or a team armed by faith, even if the work of fourteen hours a day, you will not Feel tired. Because the difference between the living and the dead, often only breath.

In fact, in the past two days, we just ran in Zaozhuang City District and Yi City only. We walked through the business, nothing more than nearly a hundred. The Zaozhuang, there are at least dozens of customers waiting for us to visit.

With the pace of measurement, and sometimes need a kind of courage, but also need a kind of stamina; measured with footsteps, the need to endure hardship, but also need to be firm belief; with footsteps, need not afraid of difficulties and obstacles, Bitter for music, music and forgetting.

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

In Yicheng, the lighting business mainly concentrated in the Tan Shan River Garden area, there are Op, Honglian, Honor, the sun, Karl, well-off the light of 67 home.

In Zaozhuang, Honglian lamp quality is still very recognized, the defect may be new product development will be slower. On this point, the most business sense.

Ou Yi City business also sell kitchen and toilet products, this is not the best Zaozhuang image, but the business is also good.

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

Huayi lighting the image of a good, very specialty of the store. Of course, businesses are still mixed to sell some other combination of products.

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

The sun is basically the standard, with other parts of the sun almost the same shop, but here the shop to be smaller.

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

Although Karl to business-based, but according to businesses that have a little home lighting products. Three or four lines have a decent business as the first door, in fact, very rare. Which in the county but more realistic.

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

Well-off light of these years has been little voice, but here it can see the store so that we are somewhat surprised. It seems that once tried to brand, how many will leave traces in the market. Including Fengguang legend, although the closure of a year or two, we can see in many places it kept intact monopoly image. Including Selden, many years ago to support not go on, but we Yicheng the top market Yicheng Li family can also see it to join the image of the store, or even a “hero.”

This seems incredible, but more people are feeling – manufacturers have been down, dealers still insist.

Do business really need a belief. Sometimes Tingting just fine. Do business, heaven and hell are often only one step away. Do well, glory; do well, harm is not just their own, but also associated with the lives of many people’s lives, honor and disgrace.

In Zaozhuang, we have a lot of adventure, I had wanted to write in the tidbits, but now ahead of spoilers.

However, we sent the second batch of troops but Zaozhuang was disappointed, the first that the market here is not a climate, the second is very difficult to communicate with the business.

I entered the third batch of Zaozhuang, Zaozhuang think the lighting market is a huge ocean, mysterious unlimited. Large and small families have their own, most of them are actually live very moist. Casual roadside a small store, you do not look down upon it, may be on the sales of more than 12 million. Very high-end market is very high-end stores, you do not need to envy it, may not be enough to pay the rent revenue. Great brand, not necessarily have good sales in Zaozhuang; very humble brand, secretly making money in Zaozhuang. Or the old saying goes, the key is, who is operating, how to operate!

Zaozhuang Tengzhou City, Zaozhuang jurisdiction is the only county-level city. The reason I have special feelings for Tengzhou, because during the war I Chuanjun bloody battle here.

Tengzhou brand stores live very moist, coupled with Zaozhuang dealer Quat Quateng state economy, the rapid development of urban achievements, so we are full of Tengzhou a better vision.

However, when we entered Tengzhou, but disappointed.

We entered the first market is Tengzhou Lunda market. The first customer we visited at Lunda Rainbow Lighting was the Colon store. Proprietress of the lamp more professional, sell Colang 5,6 years. Zaozhuang dealers most have a characteristic of the brand loyalty is higher, do not like to casually for brands.

She told us that they are in the United States and building materials market, there is a shop, run by her husband.

In the Bo-huang lighting, we see the clerk is installed lights, a pile of spare parts scattered on the ground. They sell lights also sell switches, switching agent is Ya point. The boss said that they do not sell too low-end products.

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

Buddha Lunda dealers, shop-wide comparison of the Buddha as a whole. He complained that Tengzhou small, there are four or five lighting market, business is still very difficult to do.

Lundamini store, the product has a greater change. Previously home lighting are ceiling-based, and now seems to have become flat and low-voltage lights. First-line brand Philips, Op, NVC, Panasonic, ceiling lamp is still simple atmosphere, the appearance of second and third line brand products, styles are more varied, this is two years is very noteworthy phenomenon.

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

Giants lighting phase Kai-wai, both sell lights also sell Schindler gas appliances. Selling lights are also no rules, what lights have. He said: “What are selling, easier to survive!” Xiangqi Wei is the most friendly and unscrupulous Lunda market one of the few dealers (most dealers are heavily fortified, afraid of encounter liar or bad guys) . This makes us all the way along with the bright and elegant marketing general manager Huang Yanzhi very emotion: “do home appliances dealers with the lighting industry is different from the dealer, whether it is knowledge, ideas, are a heaven and a ground!”

Lunda market, most dealers are very pessimistic and frustrated that the market does not come, they are also a great drag. Many stores locked the door, open the door of the shop rarely lights.

This is the Lunda market gives us the most profound impression.

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

We enter the second market in Tengzhou Meikailong. Indeed, as expected, high-end atmosphere on the grade. Here we see the two lighting businesses: Huayi dealers and distributors of Sidon. Sidon’s flagship brands are Sidon, Melotti and St. Jabal. As businessmen do not want to disclose more details, we do not have deep chat. From the brand with, decoration and cloth light situation, the business sales force is still very deep.

Huayi merchants have seen me in some activities, so the exchange is relatively smooth. Main Huayi lighting, lighting and Ike Shitun European-style lights. Huayi Lighting Group is a good example of the store. Zhang Ran, general manager, told us that their business is better. In particular, Ike Shitun’s European-style lights, won the favorite home improvement designer. Zhang Ran had to go to school in the Northeast, is very good at the kind of dealer exchanges. Therefore, her success is not accidental.

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

We visited the third market in Tengzhou Meiming market, once again let us from the “paradise” fell into the “hell.”

Of course, this market NVC dealer is still a bright star. Although experienced a long ago that opened the roof of the storm, the second floor of the maintenance and repair, but more than 2,000 square meters of exhibition hall is still quite shocked. The first floor of the main NVC, the second floor for the selected category. Here, we can see in the market, most of the best-selling category, where almost all: home lighting, modern lights, crystal lamps, European lights, Chinese-style lights, business license, electrician. We have a simple exchange with the general manager of Guo. He told us that the entire exhibition hall, he was doing the decoration before the adjustment. We meet, have a good opportunity to adjust the exchange on the category. I am confident that my experience and resources in this area is still first class.

We then went to the market in the United States Ming-ming, Lynn, Huayi, Feitiao, Colang and other stores, in addition to wood Linsen, Kelang, other companies have said that business is difficult to do, it is difficult to maintain. Huayi dealers made it clear that to reduce the operating area, and in other markets is very good bright Micronesia, where it has been retreated.

It is not difficult to imagine, the entire market lighting part is indeed in a very period.

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

We visited the fourth market in Tengzhou Lunan decorative world. Although this market is relatively old, there are 20 years of history, but the business is a better market. New market is about to stay, said to be opened in August and September. After the new market put into use, Lunan decorative world of the business environment will leap to a new level.

Woodsen occupies a good position here. The store is very fresh, on a lot of marketable products. See, the boss making money, is a very professional dealer.

We noticed a store in Delixi, very small, but the business is very good. So, in fact, not necessarily a big shop, as long as the business is good. Such as Tengzhou Delixi this shop, the display is very solid, business is also good.

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

Guanhua stores in this market is very conspicuous, large stores, signs are also great. Yan Bing with our boss to do a more in-depth exchanges. He said that although we all say that lighting products prices gradually transparent, it is not true, because the new products continue to come out, the operating space is in fact, he said, Great.

His point of view let us shines. In fact, the business is always people do, it was sold into the straw bar, it was sold straw into gold bars!

Twenty or thirty home to go down, we found that the whole world of Lunan decoration, the vast majority of businesses still live very moist.

This is the vitality of the whole market in Tengzhou.

Our last stop in Zaozhuang is Xuecheng.

Xuancheng District, Zaozhuang City, adjacent to the north and Tengzhou City, from northeast to south-east and followed by Shanting District, City Central, Yi urban borders, West and Weishan Xian adjacent.

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

Xuecheng District, jurisdiction over 5 towns, 2 streets, 197 administrative villages, 24 communities. The total population of 439000 people, a total area of ​​423.02 square kilometers, GDP246.52 billion yuan.

Xuancheng lighting shops scattered in the House, Tianqu home plaza, the United States Di-long home building materials Plaza, Eagle Building Materials Decoration City, Phoenix Terrace decoration and Wanzhou Zheshang Mall 6 integrated home building materials market, the total number of 40 or so . Tianqu home lighting business which is the most concentrated, Zaozhuang City, the best shops and three ultra-Hao on the market in this market.

Actually, the House actually only four or five businesses on the third floor, doing the best is Guanhua lighting and Philips. The other two or three together with the jewelry together, or with the decoration materials together. However, this is no lack of is a very good business model.

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

Mei Di Long home building materials market only two businesses, business and beauty of the Buddha.

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

Tianqu home plaza has a small professional lighting city, in Zaozhuang since a scene. Here are the United States, three super, Huayi, Wang Kwong, huge ho, three male, Yaming, and several other businesses.

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

Tianqu do the best is undoubtedly Ye Zhizhan and his Haomei lighting. Hao Mei Lighting in Zaozhuang a total of six stores, operating area of ​​5,000 square meters or more. Acting with Op, NVC, a rate, Kamei, St. Jiali Bai, Wooden Gordon and other brands. Xuecheng this store is mainly engaged in NVC, a business and St. Jiali Bai, there are some prominent selling point of bulk cargo, an area of ​​over 2,000 square meters.

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Before and after we sent two groups of people were met with Ye Zhizhan to do the exchange. On the one hand is a coincidence, on the other hand with the leaves of the total hospitality.

We see at the scene, Ye is always on his store to make adjustments. Manufacturers are the peak season to do the market, off-season to do management; dealers are often, the season to do sales, off-season to do decoration and adjustment. Ye told reporters the total in August to do activities, and must get the product adjustment, the atmosphere created.

Excellent dealers always have unique ideas. Ye total registered two sales brands, Hao Mei lighting and the United States and more lights, are on the first floor, but it seems independent. He said it would be more convenient to bid.

Three super-lighting main business Op, Dafeng, Datang Palace, and other products, and the door-ho door to do business. I heard that business is also very good.

Honor lighting at the same time operating Panasonic, business is also good.

Zaozhuang lighting lighting market analysis: businesses favor LED brand ceiling led flat panel ceiling drop troffer lights lamp popular

Wang Guang Wang Li in the third floor of the dealer, people into the more prosperous. The door of the Buddha and three male Aurora photos of the dealers, retail outlets, although very large, but very lonely, too lazy for our visit Dali. We asked her business okay? She snappily said: how can any business! Our entourage muttered, “How can she do this business?

The truth is true. Along the way, we found that warm and generous business is better; gloomy business than the poor.

Comparison of Ye Zhizhan’s enthusiasm and the three male distributors of cold, we suddenly understand, good communication and good attitude, the business really is very important!

We turned around and went to Yaming dealerships and saw the proprietress working very hard. Which is not a small area of ​​the area of ​​yellow crystal lamp. We asked her: “yellow crystal lamp here, there are markets?” She nodded, or some.

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